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Corporate Social Responsibility
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Ask not what your country can do for you, but ask what you can do for your country. These words by the great President John F. Kennedy encapsulate the very core of nationalism and patriotism, yet I believe it could be aptly applied to social responsibility. The 21st century catapulted humanity to globalization and the use of state-of-the art technology without his full understanding and consent to a brand new lifestyle where recreation and pure human heart-to-heart discourse becomes a luxury. The rich nation with all its multinational corporations and high technology armaments subdues and leaves lagging behind nations which have never experienced true economic and social development. The need for social action and response is not only a moral obligation but a saving grace. However, such action and response must be done with the ability that springs from the heart and with the desire to touch and change lives for the good of all and without harm or injury to anything or anyone.

To stir and expand the wave of social responsibility, the fire must commence from deep within the consciousness of the mover for the level of commitment extends only to the level of his awareness of both the latent and overt social ills and sins prevailing in society.

It is a recognized reality that the citizens’ effort to initiate and stir social actions could only last as far as it could get support from the generous hands of the few and that for the corporation’s effort to respond to the needs of society can only be sustained to the extent that it can protect its profits and interests. Hence, these two sectors must awake and rouse each other from this slumber and perplexity of mind to move towards a concerted effort for the upliftment of the human race as a whole.

To begin with, a sector must be willing to sacrifice something for the sake of the worthy and noble cause for the concerted effort towards its realization should not be in vain. A citizen must be willing to live a lifestyle of moderation and reject a lifestyle of extravagance. The culture of consumerism must be eradicated from the heart of everyman. The demand and quest to amass wealth and the consequent mass reproduction of goods must be disciplined. It is the root cause of all kinds of exploitation be it their fellowman, animals, plants and all living and non-living creatures.

On the side of the business sector, it must bring to an end the conceptualization and creation of “wants” or products that can seize and confine men to vanity and pushes men to want more beyond what is necessary and worse beyond his means!

To attain a concrete action, sincere partnerships and linkages must be created between the citizens and the business sectors, among the local governments, community folks and members of the academe and non-governmental organizations. Each one coordinates with one another with the objective of creating a web of connections for fast and efficient social actions. It is the responsibility of the local mayors and the academic and non-governmental institutions to promote social actions and consciousness-raising education for the citizens on the responsible utilization of this worlds goods and sharing it to the less privileged underserved sectors while inculcating in them a social conscience.

The business sectors may practice corporate social responsibility through sponsorship and support of social welfare and environmental projects while sharing their surplus though admittedly, such are insufficient to arrest the problem of hunger, illiteracy and environmental degradation. Therefore, social action and responsibility must start from the very first activity of their company, be it dealing with personnel, buying, selling, and exploration of raw materials or transformation of it. It is ideal that their business ethics and professional code of conduct and responsibility be a reflection of social responsibility, of caring and sharing to those who have less in life and in law.



by:Mover 5

August 25, 2008 | 8:52 AM Comments  0 comments

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